Senior Marketing Operations Manager, Amazon Freight

hace 2 semanas

Barcelona, Barcelona, España Amazon A tiempo completo
Marketing Operations Manager, Amazon Freight

Amazon is seeking a customer-focused, detail-oriented, experienced Marketing Operations Manager to join our Amazon Freight team. As a Marketing Operations Manager, you will be responsible for owning the Marketing Technology (MarTech) stack and Analytics for the Amazon Transportation Services Marketing team.

Key Responsibilities:
  • Create, manage and influence MarTech product roadmap and strategy.
  • Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and 3rd party providers when required.
  • Create a roadmap of marketing lifecycle programs to accelerate customer funnel across all customer stages.
  • Develop tools and capabilities to enable full funnel marketing attribution.
  • Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce.
  • Own development of website backend and data reporting.
  • Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel.
  • Spearhead lead generation machine learning tool.
  • Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software.
  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
  • Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs.

In this role, you will drive the vision to define and implement lifecycle marketing programs and analytics, partnering with stakeholders across sales, technology, product development and supply chain, to adapt the core components of the EU marketing program based on specific marketplace dynamics.

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