Senior Marketing Operations Manager
hace 3 semanas
We are seeking a highly skilled Senior Marketing Operations Manager to join our Amazon Transportation Services team. As a key member of our marketing team, you will be responsible for owning the Marketing Technology (MarTech) stack and Analytics for our marketing team.
Key Responsibilities- Create and manage the MarTech product roadmap and strategy, owning the overall marketing technology ecosystem.
- Develop a roadmap of marketing lifecycle programs to accelerate customer funnel across all customer stages, from lead to attrited stage.
- Manage lead capturing and lead conversion tools, including Pardot, Marketo, and Salesforce.
- Own the development of website backend and data reporting.
- Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel.
- Measure the effectiveness of user journey and marketing campaigns using A/B testing, web analytics, and CRM software.
- Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
Amazon couldn't deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you'll be welcomed into a key strategic and diverse team that plays a central role in our success.
Requirements- Relevant professional Marketing Operations experience in the technology sector.
- Proven experience with business intelligence tools, creating visualization of data and metrics to drive improvements across lead generation funnel.
- Experience with Excel and/or SQL, data analysis, manipulation, macros, charts, and pivot tables.
- Experience with A/B testing, marketing optimization, and experimentation.
- Proven experience with CRM platforms, such as Salesforce, Adobe, or HubSpot.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.
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