Senior Marketing Operations Manager, Freight
hace 5 días
About the Role
Amazon is seeking a Senior Marketing Operations Manager to join our Amazon Freight team. As a key member of our marketing operations team, you will be responsible for owning the Marketing Technology (MarTech) stack and Analytics for the Amazon Transportation Services Marketing team.
Key Responsibilities
- Create, manage and influence MarTech product roadmap and strategy.
- Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and 3rd party providers when required.
- Create a roadmap of marketing lifecycle programs to accelerate customer funnel across all customer stages.
- Develop tools and capabilities to enable full funnel marketing attribution.
- Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce.
- Own development of website backend and data reporting.
- Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel.
- Spearhead lead generation machine learning tool.
- Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software.
- Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
- Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs.
About the Team
Amazon couldn't deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel.
As part of ATS, you'll be welcomed into a key strategic and diverse team that plays a central role in our success.
They are key to making Amazon more innovative and efficient.
Basic Qualifications
- Relevant professional Marketing Operations experience in the technology sector (non-internship).
- Proven experience with business intelligence tools (i.e., Tableau), creating visualization of data and metrics to drive improvements across lead generation funnel.
- Experience with Excel and or SQL (data analysis, manipulation, macros, charts and pivot tables).
- Experience with A/B testing, marketing optimization, and experimentation.
- Proven experience with CRM platforms (i.e., Salesforce, Adobe, HubSpot).
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams, agency partners and C-levels.
- Experience with Python programming language.
- Experience in scouting and contracting 3rd party CRM providers.
- Experience in creating Marketing Attribution models through AI/ML.
- Experience in commercial/sales operations.
- Experience in other Marketing functions (Media, Contents).
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