Marketing Operations Specialist
hace 2 semanas
At Board International, we're seeking a highly skilled Marketing Operations Specialist to join our team in Madrid, Spain. As a key member of our global demand operations team, you'll play a crucial role in implementing scalable processes, ensuring best practices in lead assignment, database management, and marketing automation.
Key Responsibilities:- Manage and allocate inbound leads in accordance with distribution rules.
- Support, monitor, and report on lead cycle execution to ensure optimal performance.
- Maintain the database at desired coverage and quality levels, including regular reviews and cleaning to remove duplicates, correct inaccuracies, and standardize data formats.
- Perform data synchronization tasks with DB or other relevant sources.
- Ensure data compliance with regulations such as GDPR and CCPA.
- Execute and report on database projects and data priorities for upcoming campaigns.
- Troubleshoot and resolve issues related to lead, account, opportunity, and database management.
- Assist users with system navigation, usage queries, list uploads, and database updates.
- Troubleshoot and resolve issues related to scheduling, testing, and deploying email campaigns in Marketo.
- Conduct 'how-to' sessions on lead management processes, data hygiene practices, and system usage.
- Maintain standards and templates for lead and database process documentation.
- Assist the global demand operations team with tasks essential for the successful completion of projects and programs.
- Expertise in Salesforce (experience as a Salesforce Admin is a plus).
- Familiarity with Marketing Automation Systems such as Marketo.
- Strong data evaluation skills with the ability to extract, interpret, and transform data into actionable insights and recommendations.
- Advanced proficiency in Microsoft Excel.
- Minimum 2-3 years of experience in Marketing, Sales, Revenue Operations, or CRM user support roles, preferably within disruptive technology sectors.
- Bachelor's degree required; BS in Information Systems or Computer Science preferred.
- Fluent in English.
- Technically adept and eager to improve processes continuously.
This role offers the chance to manage multiple projects in a fast-paced environment, enhancing your skills in lead and data operations while contributing to the success of global demand operations.
We foster a working environment in which all people are respected and valued, for all aspects which make them unique.
We hire you for who you are, and we want you to bring your true self to work every day.
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