Marketing Operations Specialist

hace 7 días


Barcelona, Barcelona, España Veeva Systems A tiempo completo
Marketing Operations Specialist

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As a Marketing Operations Specialist, you will play a critical role in supporting the execution of marketing campaigns and improving the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics.

Key Responsibilities:
  • Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement
  • Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization
Requirements:
  • 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics
  • CRM and Marketo (or equivalent) proven working knowledge/certification required
  • Persona-focused database segmentation and augmentation expertise
  • Strong excel expertise
  • Ability to build relationships working in a cross-functional global environment
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights, and can communicate related recommendations through storytelling that drives impactful and measurable change


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