Marketing Technology Innovation Lead
hace 7 días
We are seeking a talented Marketing Technology Innovation Lead to join our team at Danone. As a key member of our IT & Data organization, you will play a critical role in delivering our mission to make technology and data strategic differentiators of our company.
The Marketing Technology Innovation Lead will spearhead the integration and advancement of cutting-edge technology solutions, including AI, within the marketing domain. This role requires a strategic leader who can navigate the intersection of IT, marketing, media, and data analytics to promote a culture of innovation and data-driven decision-making.
Key Responsibilities- Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.
- Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.
- Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.
- Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.
- Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.
We are looking for a highly skilled and experienced professional with a degree in Information Technology, Marketing, Business Administration, or a related field. If you have a passion for innovation and a drive to make a meaningful impact, we encourage you to apply for this exciting opportunity.
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Barcelona, Barcelona, España Danone A tiempo completoAbout the RoleAt Danone, we're committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet. As a leading food and beverage company, we make healthy, sustainably produced foods and beverages that nourish people's lives.Job SummaryWe're seeking a Marketing Tech Innovation,...
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