Marketing Tech Innovation Lead

hace 1 mes


Barcelona, Barcelona, España Danone A tiempo completo
About the Job

At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably produced foods and beverages that nourish people's lives.

As the largest Certified B Corporation in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.

In IT & Data, we inspire and empower Danone through the world of tech and data. Our mission is that, by 2025, technology and data are strategic differentiators of Danone, powered by an agile IT & Data organisation.

Key Responsibilities

As the Marketing Tech Innovation Lead, you will play a key role in delivering both the IT & Data mission and renew ambition by enabling business growth through technology and data. Your mission is to spearhead the integration and advancement of cutting-edge technology solutions, including AI, within the marketing domain.

Key accountabilities, deliverables & KPIs, impact on business results:

• Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.

• Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.

• Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.

• Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.

• Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.

About You

We are looking for a strategic leader who can navigate the intersection of IT, marketing, media, and data analytics to promote a culture of innovation and data-driven decision-making. You should have a degree in Information Technology, Marketing, Business Administration, or a related field.

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