Marketing Tech Innovation Lead
hace 1 mes
About the Job
Danone is a leading food and beverage company that believes every time we eat or drink, we vote for the world we want. As a Certified B Corporation, we redefine success in business to create real benefits for people, our communities, and the planet.
In IT & Data, we inspire and empower Danone through the world of tech and data. Our mission is to make technology and data strategic differentiators of Danone by 2025, powered by an agile IT & Data organisation.
Job Summary
We are seeking a Marketing Tech Innovation Lead to spearhead the integration and advancement of cutting-edge technology solutions, including AI, within the marketing domain. This role is crucial in driving innovation, overseeing media-related IT initiatives, and leading the commercial IT aspects of Strategy & Insights (S&I).
Key Responsibilities
- Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.
- Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.
- Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.
- Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.
- Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.
About You
We are looking for a strategic leader who can navigate the intersection of IT, marketing, media, and data analytics to promote a culture of innovation and data-driven decision-making. A Degree in Information Technology, Marketing, Business Administration, or a related field is required.
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