Marketing Technology Innovation Lead

hace 6 días

Barcelona, Barcelona, España Danone A tiempo completo

About the Job

Danone is a leading food and beverage company that believes in making healthy, sustainably produced foods and beverages that nourish people's lives. As the largest Certified B Corporation in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.

In IT & Data, we inspire and empower Danone through the world of tech and data. Our mission is that, by 2025, technology and data are strategic differentiators of Danone, powered by an agile IT & Data organisation.

Position:

The Marketing Technology Innovation Lead will play a key role in delivering both the IT & Data mission and renew ambition by enabling business growth through technology and data.

This role is crucial in driving innovation, overseeing media-related IT initiatives, and leading the commercial IT aspects of Strategy & Insights (S&I), ensuring close collaboration with business functions and the Data & Analytics (D&A) team.

Key Accountabilities, Deliverables & KPIs:

  • Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.
  • Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.
  • Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.
  • Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.
  • Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.
  • Facilitate cross-functional teams in the execution of tech innovation projects, ensuring timely delivery and strategic alignment.
  • Act as a liaison between IT, marketing, media, and D&A teams to ensure seamless communication and collaboration.

About You:

We are looking for a highly skilled and experienced professional with a degree in Information Technology, Marketing, Business Administration, or a related field. The ideal candidate will have extensive experience in marketing technology, media management, and strategy & insights within an IT context.

Key qualifications include:

  • Demonstrated ability to lead and implement tech innovation projects, with a strong focus on AI applications in marketing and media.
  • Proven track record of operating effectively within complex and matrixed organizations.
  • Strong analytical skills with the ability to translate data and insights into actionable strategies.

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