Marketing Tech Innovation Lead

hace 7 días

Barcelona, Barcelona, España Danone A tiempo completo
About the Job

At Danone, we're committed to redefining success in business to ensure that through our brands, we create real benefits for people, our communities, and the planet.

We're seeking a Marketing Tech Innovation, Media and S&I Lead to spearhead the integration and advancement of cutting-edge technology solutions, including AI, within the marketing domain.

Key Responsibilities
  • Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.
  • Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.
  • Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.
  • Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.
  • Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.
  • Facilitate cross-functional teams in the execution of tech innovation projects, ensuring timely delivery and strategic alignment.
  • Act as a liaison between IT, marketing, media, and D&A teams to ensure seamless communication and collaboration.
About You

We're looking for a strategic leader with a strong background in marketing technology, media management, and strategy & insights within an IT context.

Key qualifications include:

  • Extensive experience in marketing technology, media management, and strategy & insights within an IT context.
  • Demonstrated ability to lead and implement tech innovation projects, with a strong focus on AI applications in marketing and media.
  • Proven track record of operating effectively within complex and matrixed organizations.
  • Strong analytical skills with the ability to translate data and insights into actionable strategies.
  • Exceptional communication and leadership skills, with the ability to inspire and drive change across multiple teams.
  • In-depth knowledge of the latest marketing technologies, media management tools, and AI applications.
  • Experience in managing IT projects related to media and strategic insights.
  • Familiarity with data analytics tools and methodologies.
About Us

At Danone, we're committed to making a positive impact on the world. We believe that every time we eat or drink, we vote for the world we want.

We're a leading food and beverage company that's dedicated to creating healthy, sustainably produced foods and beverages that nourish people's lives.

We're proud to be the largest Certified B Corporation in the world, and we're committed to redefining success in business to ensure that through our brands, we create real benefits for people, our communities, and the planet.

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