Marketing Tech Innovation Lead
hace 7 días
At Danone, we're committed to redefining success in business to ensure that through our brands, we create real benefits for people, our communities, and the planet.
We're seeking a Marketing Tech Innovation, Media and S&I Lead to spearhead the integration and advancement of cutting-edge technology solutions, including AI, within the marketing domain.
Key Responsibilities- Identify and leverage emerging technologies, particularly in AI, to enhance marketing strategies and media management.
- Work in tandem with the Global Media VP to unlock the technological capabilities behind media management, ensuring IT initiatives support the overarching media strategy.
- Lead the IT strategy for S&I, collaborating closely with Global S&I and the D&A team to integrate insights into business processes.
- Drive the adoption of innovative tools and practices within the marketing and media teams to improve campaign effectiveness and customer engagement.
- Develop and maintain a roadmap for marketing and media technology initiatives, ensuring they deliver value and are in sync with the media strategy.
- Facilitate cross-functional teams in the execution of tech innovation projects, ensuring timely delivery and strategic alignment.
- Act as a liaison between IT, marketing, media, and D&A teams to ensure seamless communication and collaboration.
We're looking for a strategic leader with a strong background in marketing technology, media management, and strategy & insights within an IT context.
Key qualifications include:
- Extensive experience in marketing technology, media management, and strategy & insights within an IT context.
- Demonstrated ability to lead and implement tech innovation projects, with a strong focus on AI applications in marketing and media.
- Proven track record of operating effectively within complex and matrixed organizations.
- Strong analytical skills with the ability to translate data and insights into actionable strategies.
- Exceptional communication and leadership skills, with the ability to inspire and drive change across multiple teams.
- In-depth knowledge of the latest marketing technologies, media management tools, and AI applications.
- Experience in managing IT projects related to media and strategic insights.
- Familiarity with data analytics tools and methodologies.
At Danone, we're committed to making a positive impact on the world. We believe that every time we eat or drink, we vote for the world we want.
We're a leading food and beverage company that's dedicated to creating healthy, sustainably produced foods and beverages that nourish people's lives.
We're proud to be the largest Certified B Corporation in the world, and we're committed to redefining success in business to ensure that through our brands, we create real benefits for people, our communities, and the planet.
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