Marketing Lead
hace 1 mes
We are seeking a highly skilled Marketing Manager to join our team at BizAway. As a key member of our Sales Team, you will be responsible for driving awareness, engagement, traffic, and conversion through effective demand generation strategies.
Your Key Responsibilities:
- Lead and motivate a small team of marketing professionals, fostering a collaborative and results-oriented team culture.
- Develop and implement a comprehensive lead generation strategy, focusing on acquiring, nurturing, and converting high-quality leads.
- Work closely with the sales team to ensure lead quality, develop nurturing strategies, and provide necessary sales enablement tools and resources to optimize conversion rates.
- Plan, execute, and optimize multi-channel marketing campaigns to drive inbound and outbound lead generation efforts.
- Enhance online visibility through organic and paid search strategies, working with our SEO and SEM team/providers.
- Help produce engaging content, including whitepapers, case studies, blog posts, landing pages, and email sequences that resonate with target audiences and drive conversions.
- Track and analyze campaign performance using tools like Google Analytics, HubSpot, and other marketing platforms, regularly reporting on key metrics and making data-driven recommendations for continuous improvement.
Requirements:
- 5+ years of marketing experience, with a proven track record of success.
- Strong analytical, communication, and leadership skills.
- Proficient in digital marketing tools and technologies.
- A passion for travel and marketing, with a creative and strategic mindset.
- Italian and/or Spanish language proficiency is a plus, as is previous experience in SAAS Sales / Business Travel / Scale-up.
What We Offer:
- A seat on a scale-up with skyrocketing growth, attractive compensation, and equity in the company.
- Development of your entrepreneurial spirit, with the chance to implement real-impact business decisions.
- A multicultural and international team, collaborative and smart environment to work and learn.
- Flexible working policy (3 days in the office + 2 remote) and great offices in Europe.
BizAway is an equal opportunities employer, committed to diversity and inclusion in all aspects of our business.
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