Performance Marketing Lead SEM
hace 3 semanas
Job Title: Performance Marketing Lead SEM
About the Role:
Lastminute.Com, the European Travel Tech leader, is seeking an ambitious and highly motivated Performance Marketing Lead (SEM) to join their team. The successful candidate will work closely with the Head of SEM, planning, implementing, and analyzing business strategies across brands and products with a strong focus on the SEM channel.
Key Responsibilities:
• Development of customer acquisition strategy across different products for the SEM channel.
• Daily monitoring of sales, profitability, and target tracking.
• Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
• Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
• Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
• Monitor competitive metrics (market share, competition) proactively.
• Build, lead, and deploy an effective APP and mobile strategy for the business.
• Development of solutions and automation processes for operational consistency and efficiency.
• Deliver annual forecasts and estimation of targets.
Qualifications:
• Essential: Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
• Essential: Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources.
• Essential: Very data-oriented, strong analytical and numeracy skills.
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