Senior Marketing Lead, Southern Europe
hace 3 días
Airbnb is a global platform that connects hosts with guests from all over the world. As the Senior Marketing Lead, Southern Europe, you will be responsible for developing and executing strategic plans to drive profitable growth for the region.
You will partner with the Regional Marketing Director, EMEA to develop and implement marketing programs that meet the needs of the region. This includes creating and executing integrated marketing plans that deliver on the strategy, managing agency partners, and working collaboratively with cross-functional teams to deliver actionable, locally relevant, growth-oriented marketing plans.
The ideal candidate will have 12+ years of experience in a marketing role, preferably with experience at a fast-paced startup or technology company. They will have experience working across Southern Europe and ideally EMEA, and will be a creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
The Senior Marketing Lead, Southern Europe will be responsible for developing growth plans for current and prospective users in each market, collaborating across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy. They will also be responsible for partnering with the Airbnb global campaign team, internal creative and other external agency partners to ensure optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
The Senior Marketing Lead, Southern Europe will be the relentless advocate for localization across Southern Europe, ensuring all marketing activities feel local and personal. They will articulate market nuances for teams less familiar with the region and will be responsible for end-to-end execution and monitoring across all global and local marketing efforts and campaign activity.
The ideal candidate will have a solid business acumen to understand key business and consumer levers that unlock growth, experience managing agencies and large, multinational teams internally, and a solid knowledge of finance and accounting to manage budgets including forecasting, actualizing and accruing. They will also have a willingness to regularly travel internationally and a record of success in leading teams, measurement of ROI, and accountability for results.
The Senior Marketing Lead, Southern Europe will be responsible for developing and delivering the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities. They will be the thought partner, sounding board, and consultant to the Regional Marketing Director, EMEA regarding regional business, marketing planning, and operations by tapping into their deep understanding of the business, consumer and market.
The ideal candidate will have outstanding communication and presentation skills, able to articulate a vision, strategy and idea clearly and succinctly. They will also have the ability to work at both strategic and tactical levels and will be fluent in English, Portuguese, and Italian (written and verbal).
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.
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