Marketing Manager Southern Europe
hace 2 días
Bugaboo International is seeking a highly skilled Marketing Manager to lead our Southern Europe region. As a key member of our Marketing EMEA team, you will be responsible for driving sales performance across Southern Europe, primarily in Spain and Italy.
Key Responsibilities:- Develop and execute marketing strategies to grow market share and re-establish Bugaboo as a premium parenting brand.
- Collaborate with the Marketing EMEA Director to define regional marketing plans, aligning with cluster objectives, HQ guidelines, and local market requirements.
- Manage and deliver successful marketing plans across all brand channels, including retail, high-reach media, social, PR, and influencers.
- Own the regional marketing calendar, ensuring clear reflection of agreed plans.
- Work closely with the Go to Market team to align on VM, POS, organic social, and local market asset creation.
- Ensure financial budget control, including monthly financial reporting reviews, PO generation and approval, forecasting, and budgeting.
- Lead, motivate, and develop your direct report and partner agencies.
- Marketing degree and a minimum of 6 years' marketing experience.
- Generalist marketeer with experience across all channels and comfortable working at both strategic and tactical levels.
- Experience in retail marketing and executing marketing campaigns across different channels is essential.
- Influencer, brand, and PR experience is also important, along with experience of test & learn initiatives.
- Commercially minded and enjoy building compelling partnerships with other brands and retailers.
- Strong communication and organizational skills and a keen eye for detail.
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