Regional Marketing Manager Southern Europe

hace 1 mes

Barcelona, Barcelona, España Bugaboo International A tiempo completo
Job Title: Regional Marketing Manager Southern Europe

At Bugaboo International, we are seeking a highly skilled and experienced Regional Marketing Manager to lead our marketing efforts in Southern Europe. As a key member of our Marketing EMEA team, you will be responsible for driving sales performance across the region, growing market share, and supporting our objective of re-establishing Bugaboo as the most desired, talked about, and recommended premium parenting brand.

Key Responsibilities:
  • Understand the current and future consumers for your region, focusing on consumer journey insights, and ensure this knowledge feeds into marketing plans.
  • Use brand tracker and other data to develop marketing communications to change/maintain perception of the brand as required.
  • Work with your direct report to define the overall marketing strategy for your region, considering cluster objectives, HQ guidelines, and local market requirements.
  • Devise, manage, deliver, and measure successful marketing plans across all brand channels, including retail, high reach media, social, PR, and influencers.
  • Own regional marketing calendar to clearly reflect agreed plans.
  • Collaborate with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners.
  • Work closely with the Go to Market team to align on VM, POS, organic social, and local market asset creation.
  • Align communication priorities across performance marketing channels, CRM, and Affiliates.
  • Ensure financial budget control, including monthly financial reporting reviews, PO generation and approval, forecasting, and budgeting.
  • Manage local marketing agencies, such as influencer and PR.
  • Lead, motivate, and develop your direct report and partner agencies.
Requirements:
  • The successful individual will ideally have a marketing degree and a minimum of 6 years' marketing experience.
  • You should be a generalist marketeer with experience across all channels and comfortable working at both strategic and tactical levels.
  • Experience in retail marketing and executing marketing campaigns across different channels is essential.
  • Influencer, brand, and PR experience is also important, along with experience of test & learn initiatives.
  • You will be commercially minded and enjoy building compelling partnerships with other brands and retailers.
  • Strong communication and organizational skills and a keen eye for detail are essential.
What We Offer:
  • An enthusiastic team of friendly, driven colleagues.
  • An inspirational, inclusive, fast-growing international work environment.
  • Access to wellness hub OpenUp.
  • Day off on your birthday.
  • 25 holiday days per calendar year.
  • Holiday swap.
  • Lunch vouchers.

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