Regional Marketing Manager
hace 7 días
Job Title: Regional Marketing Manager - Southern Europe
About the Role:
We are seeking a highly skilled Regional Marketing Manager to drive sales performance across Southern Europe, predominantly Spain and Italy. As a key member of the Marketing EMEA team, you will report to the Marketing EMEA Director and be responsible for developing and executing marketing strategies to grow market share and re-establish Bugaboo as the most desired premium parenting brand.
Key Responsibilities:
- Understand consumer journey insights and develop marketing plans that meet cluster objectives, HQ guidelines, and local market requirements.
- Work with your direct report to define the overall marketing strategy for the region.
- Devise, manage, deliver, and measure successful marketing plans across all brand channels, including retail, high-reach media, social, PR, and influencers.
- Align with the Go to Market team on VM, POS, organic social, and local market asset creation.
- Ensure financial budget control, including monthly financial reporting reviews, PO generation and approval, forecasting, and budgeting.
- Manage local marketing agencies, such as influencers and PR.
- Lead, motivate, and develop your direct report and partner agencies.
Requirements:
- A marketing degree and a minimum of 6 years' marketing experience.
- Experience in retail marketing and executing marketing campaigns across different channels.
- A generalist marketeer with experience across all channels and comfortable working at both strategic and tactical/implementation levels.
What We Offer:
- An enthusiastic team of friendly, driven colleagues with a love for our mission and brand.
- An inspirational, inclusive, fast-growing international work environment.
- Access to wellness hub OpenUp.
- Day off on your birthday and day off for volunteering activities.
- 25 holiday days per calendar year and an additional day for every year of service.
- Holiday swap.
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