Regional Marketing Manager

hace 7 días


Barcelona, Barcelona, España Bugaboo A tiempo completo

Job Title: Regional Marketing Manager - Southern Europe

About the Role:

We are seeking a highly skilled Regional Marketing Manager to drive sales performance across Southern Europe, predominantly Spain and Italy. As a key member of the Marketing EMEA team, you will report to the Marketing EMEA Director and be responsible for developing and executing marketing strategies to grow market share and re-establish Bugaboo as the most desired premium parenting brand.

Key Responsibilities:

  • Understand consumer journey insights and develop marketing plans that meet cluster objectives, HQ guidelines, and local market requirements.
  • Work with your direct report to define the overall marketing strategy for the region.
  • Devise, manage, deliver, and measure successful marketing plans across all brand channels, including retail, high-reach media, social, PR, and influencers.
  • Align with the Go to Market team on VM, POS, organic social, and local market asset creation.
  • Ensure financial budget control, including monthly financial reporting reviews, PO generation and approval, forecasting, and budgeting.
  • Manage local marketing agencies, such as influencers and PR.
  • Lead, motivate, and develop your direct report and partner agencies.

Requirements:

  • A marketing degree and a minimum of 6 years' marketing experience.
  • Experience in retail marketing and executing marketing campaigns across different channels.
  • A generalist marketeer with experience across all channels and comfortable working at both strategic and tactical/implementation levels.

What We Offer:

  • An enthusiastic team of friendly, driven colleagues with a love for our mission and brand.
  • An inspirational, inclusive, fast-growing international work environment.
  • Access to wellness hub OpenUp.
  • Day off on your birthday and day off for volunteering activities.
  • 25 holiday days per calendar year and an additional day for every year of service.
  • Holiday swap.


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