Regional Marketing Manager Southern Europe
hace 4 semanas
At Bugaboo International, we are seeking a skilled Regional Marketing Manager to drive sales performance across Southern Europe. This role is ideal for a marketing professional with experience in creative marketing, market share growth, and brand perception management.
Your Role:
As a Regional Marketing Manager, you will be responsible for understanding consumer behavior, developing marketing communications, and working with the Marketing EMEA team to define the overall marketing strategy for the region.
Key Responsibilities:
- Develop and execute marketing plans across all brand channels, including retail, high reach media, social, PR, and influencers.
- Collaborate with sales director and account managers to develop 360 marketing plans in conjunction with retail partners.
- Work closely with the Go to Market team to align on VM, POS, organic social, and local market asset creation.
- Align communication priorities across performance marketing channels, CRM, and Affiliates.
- Manage local marketing agencies, including influencer and PR.
- Lead, motivate, and develop your direct report and partner agencies.
Requirements:
- A marketing degree and a minimum of 6 years' marketing experience.
- Experience in retail marketing and executing marketing campaigns across different channels.
- Influencer, brand, and PR experience is also important, along with experience of test & learn initiatives.
- Commercially minded and enjoy building compelling partnerships with other brands and retailers.
- Strong communication and organizational skills and a keen eye for detail.
What you will bring to the table:
The successful individual will ideally have a marketing degree and a minimum of 6 years' marketing experience. You should be a generalist marketeer with experience across all channels and comfortable working at both strategic and tactical levels. Experience in retail marketing and executing marketing campaigns across different channels is essential. Influencer, brand, and PR experience is also important, along with experience of test & learn initiatives. You will be commercially minded and enjoy building compelling partnerships with other brands and retailers. Strong communication and organizational skills and a keen eye for detail are essential.
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