Regional Marketing Manager Southern Europe

hace 3 semanas


Barcelona, Barcelona, España Bugaboo International A tiempo completo
Marketing Manager Southern Europe

**Job Summary:**

We are seeking a highly skilled Regional Marketing Manager to drive sales performance across Southern Europe, predominantly Spain and Italy, with creative marketing and growing market share. As a key member of the Marketing EMEA team, you will report to the Marketing EMEA Director.

**Key Responsibilities:**

* Understand current and future consumers for your region, focusing on consumer journey insights, ensuring this knowledge feeds into marketing plans.
* Use brand tracker and other data to develop marketing communications to change/maintain perception of the brand as required.
* Work with your direct report to define the overall marketing strategy for your region considering cluster objectives, HQ guidelines, and local market requirements.
* Devise, manage, deliver, and measure successful marketing plans across all brand channels including retail, high reach media, social, PR, and influencers.
* Own regional marketing calendar to clearly reflect agreed plans.
* Collaborate with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners.
* Work closely with the Go to Market team to align on VM, POS, organic social and local market asset creation.
* Align communication priorities across performance marketing channels, CRM, and Affiliates.
* Ensure financial budget control including monthly financial reporting reviews, PO generation and approval, forecasting, and budgeting.
* Manage local marketing agencies such as influencer and PR.
* Lead, motivate, and develop your direct report and partner agencies.

**Requirements:**

* A marketing degree and a minimum of 6 years' marketing experience.
* A generalist marketeer with experience across all channels and comfortable working at both strategic and tactical levels.
* Experience in retail marketing and executing marketing campaigns across different channels is essential. Influencer, brand, and PR experience is also important, along with experience of test & learn initiatives.
* You will be commercially minded and enjoy building compelling partnerships with other brands and retailers. Strong communication and organizational skills and a keen eye for detail are essential.

**About Bugaboo International:**

Bugaboo International is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we're looking for entrepreneurial and passionate people to join us.

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