Regional Marketing Manager Southern Europe

hace 2 días

Barcelona, Barcelona, España Bugaboo International B.V. A tiempo completo
About Us

Bugaboo International B.V. is a premium Dutch parental company that has been a pioneer in the stroller industry for over 20 years. We are committed to bringing innovative and high-quality products to the market, and we are looking for a talented Marketing Manager to join our team in Southern Europe.

Job Summary

We are seeking a highly skilled and experienced Marketing Manager to lead our marketing efforts in Southern Europe. The successful candidate will be responsible for driving sales performance across the region, growing market share, and supporting the objective of re-establishing Bugaboo as the most desired, talked about, and recommended premium parenting brand.

Key Responsibilities
  • Understand the current and future consumers for the region, focusing on consumer journey insights, and ensure that this knowledge feeds into marketing plans.
  • Develop marketing communications to change or maintain perception of the brand, using brand tracker and other data.
  • Work with the direct report to define the overall marketing strategy for the region, taking into consideration cluster objectives, HQ guidelines, and local market requirements.
  • Devise, manage, deliver, and measure successful marketing plans across all brand channels, including retail, high-reach media, social, PR, and influencers.
  • Own the regional marketing calendar to clearly reflect agreed plans.
  • Work closely with sales director and account managers to develop and deliver 360 marketing plans in conjunction with retail partners, ensuring delivery of ROI and driving sales performance.
  • Collaborate with the Go to Market team to align on VM, POS, organic social, and local market asset creation to ensure the brand is best represented within all channels.
  • Work closely with the Performance marketing manager and team to align communication priorities across performance marketing channels, CRM, and Affiliates, supporting on copy and content as required.
  • Manage local marketing agencies, such as influencers and PR.
  • Lead, motivate, and develop the direct report and partner agencies.
Requirements

The successful individual will ideally have a marketing degree and a minimum of 6 years' marketing experience. Beyond all else, an individual with the right mindset is essential. The candidate should be a generalist marketeer with experience across all channels and comfortable working at both strategic and tactical/implementation levels. With relatively small budgets, the individual should be a creative thinker and able to maximize reach and performance from those budgets.

What We Offer

An enthusiastic team of friendly, driven colleagues with a love for our mission and brand; an inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further; access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching, and an employee assistance program); day off on your birthday and day off for volunteering activities; 25 holiday days per calendar year and an additional day for every year of service (up to 5 years); holiday swap (you are free to exchange a public holiday for another day that is more important to you); lunch vouchers.

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