Performance Marketing Lead
hace 4 semanas
Lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.
We are looking for a highly motivated Performance Marketing Lead (SEM) to join our team. The Performance Marketing Lead (SEM) will work closely with the Head of SEM to plan, implement, and analyze different business strategies across brands and products with a strong focus on the SEM channel.
Key Responsibilities:
- Development of customer acquisition strategy across different products for the SEM channel.
- Daily monitoring of sales, profitability, and target tracking.
- Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
- Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target.
- Monitor competitive metrics (market share, competition) proactively.
- Build, lead, and deploy an effective APP and mobile strategy for the business.
- Development of solutions and automation processes for operational consistency and efficiency.
- Deliver annual forecasts and estimation of targets.
Qualifications:
- Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
- Advanced Excel skills in order to interpret and analyze data from multiple sources.
- Very data-oriented, strong analytical and numeracy skills.
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
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