Performance Marketing Lead
hace 2 meses
Performance Marketing Lead (SEM) Job Description
At Bravofly, we're looking for a highly motivated Performance Marketing Lead (SEM) to join our team. As a key member of our marketing team, you'll be responsible for planning, implementing, and analyzing business strategies across brands and products with a strong focus on the SEM channel.
Key Responsibilities:
- Develop customer acquisition strategies across different products for the SEM channel.
- Monitor sales, profitability, and target tracking on a daily basis.
- Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
- Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
- Monitor competitive metrics (market share, competition) proactively.
- Build, lead, and deploy an effective APP and mobile strategy for the business.
- Develop solutions and automation processes for operational consistency and efficiency.
- Deliver annual forecasts and estimation of targets.
Requirements:
- Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
- Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources.
- Very data-oriented, strong analytical and numeracy skills.
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
- Experience in managing large budgets for Paid Search campaigns.
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
- Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.
- Minimum knowledge of Mysql, BigQuery.
- Understanding of A/B test tools.
- Experience with DSP and DMP / CDP solutions is a plus.
- A good understanding of App Campaigns channel is a plus.
- German, French or Italian as secondary language is a plus.
About Bravofly:
Bravofly is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.
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