Performance Marketing Strategist
hace 1 mes
User Acquisition Team Overview
We are seeking a skilled Performance Marketing Manager to join our User Acquisition team in Barcelona. As a global game developer, publisher, and innovator in the mobile games industry, we connect millions of people worldwide daily.
Key Responsibilities
The ideal candidate will possess a strong quantitative foundation and excel in using analytical and creative skills. Key responsibilities include:
- Strategizing, implementing, and optimizing mobile campaigns on critical platforms, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, and Influencer marketing.
- Locating, negotiating, and developing creative and innovative solutions for user acquisition.
- Growing and handling marketing partnerships for UA efforts across the globe.
- Designing and implementing A/B & multivariate testing and presenting results to related teams.
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users.
- Working cross-functionally with product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
- Being an expert in UA with key knowledge and raising flags for future potential issues.
- Proactively sourcing new partners to diversify portfolio.
Requirements
At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space. Strong proficiency with MMPs and performance marketing channels, and people management experience is a huge plus.
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