Digital Marketing Specialist
hace 3 semanas
Our client, a technology-driven company in the field of digital advertising and mobile payments, is currently expanding globally. They work with renowned brands, publishers, media buyers, and app developers in a collaborative and dynamic atmosphere. At the heart of their culture is a focus on performance and meaningful connections.
Job Description
We are seeking an experienced Google Ads Media Buyer to lead our performance-based digital marketing campaigns. As a media buyer, your role will involve analyzing market data, selecting optimal mediums and placements for marketing campaigns, and negotiating advertising space and media slots. To succeed in this role, you should have a solid understanding of marketing principles and be skilled in interpreting analytics.
Main Responsibilities
- Establish, optimize, and expand paid media campaigns using Google Ads.
- Analyze campaign performance, including A/B testing for creative elements to enhance engagement and conversions.
- Evaluate new content submissions and provide feedback for potential improvements before testing.
- Conduct market research to analyze demographics, media usage, psychographics, and purchasing behavior to define target audiences and campaign requirements.
- Collaborate with product and marketing teams to develop effective advertising strategies and campaigns.
- Source and present audience data and advertising proposals to stakeholders for feedback.
- Coordinate and oversee campaign development and launch.
- Manage budgets and monitor campaign costs and ROI metrics.
Requirements
- Proficiency in written and spoken English.
- Strong attention to detail and high level of accuracy.
- Minimum 2 years of proven experience as a performance-driven Google Ads media buyer.
- Familiarity with YouTube Ads, Display, and/or Discovery Ads.
- Strong mathematical and analytical skills.
- Ability to manage multiple accounts while effectively organizing and prioritizing workload.
Benefits
A dynamic work environment with growth potential, flexible work-life balance, and opportunities for travel and remote work. Our team offers a flat hierarchy, allowing for seamless communication and collaboration.
Estimated Salary: €45,000 - €60,000 per annum based on location and experience, depending on qualifications and performance.
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