E-commerce Performance Marketing Specialist
hace 4 semanas
The lastminute.com group is a leading European travel tech company that operates a portfolio of well-known brands. Our mission is to simplify, personalize, and enhance the travel experience for our customers.
Key Responsibilities:- Develop customer acquisition strategies across different products for the SEM channel.
- Monitor sales, profitability, and target tracking on a daily basis.
- Deliver performance reports and insights to internal stakeholders and promote new ideas and methods.
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
- Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
- Proven performance marketing experience of +5 years with a focus on SEM.
- Advanced Excel skills to interpret and analyze large data sets from multiple sources.
- Data-oriented approach with strong analytical and numeracy skills.
- Experience in managing large budgets for Paid Search campaigns.
- Good understanding of automated bidding (Google Ads, Search Ads 360, etc.).
We provide a dynamic work environment with inclusive culture values. You will have opportunities to grow your career and benefit from flexible working arrangements, including a shorter working week (36 hours), which includes 4 hours on Friday morning. You can also enjoy continuous training, employee discounts on travel, and more.
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