Digital Marketing Specialist

hace 8 horas


Barcelona, Barcelona, España Nurun A tiempo completo

Company Overview
About Publicis Groupe
Publicis Groupe, the second-largest communications group in the world, is a solutions platform present in over 100 countries with more than 98,000 employees. Its unique work philosophy, The Power of One, puts clients at the center by promoting their business growth through creative agencies, media, and areas of transversal knowledge.

Salary Range: $60,000 - $90,000 per year (dependent on experience)

About the Role:
We are seeking an enthusiastic Digital Marketing Specialist to join our team at Nurun, delivering excellent service to our clients and capable of defining the future of paid search at Performics. Understanding how consumers think, feel, and behave in relation to products/services ensures we remain a market leader. This role involves creating and monitoring Search, Shopping, Gmail Ads, Apps, and Youtube campaigns, as well as managing and optimizing audiences for DMPs, Analytics, etc.

Responsibilities:
- Creation and monitoring of Search, Shopping, Gmail Ads, Apps, and Youtube campaigns
- Management and optimization of audiences for DMPs, Analytics, etc.
- Knowledge of Search Engine Marketing (SEM) and advertising on Google, Bing, and Amazon platforms
- Proposals for lead generation optimization
- Implementation and use of search tools such as Search Ads 360 or Marin
- Strategy, reporting, and campaign optimization
- Establishment of SEM plans and proposals
- Development, activation, and optimization of tactical descent
- Communication with clients and teams from different Publicis Media agencies
- Analysis of keywords, creation of copies, and structure of campaigns based on objectives
- Monthly billing and budget management

Requirements:
- Bachelor's Degree related to Advertising, Marketing, Economics, or a minimum of one year of experience in Search Engine Marketing (SEM)
- Good communication skills, dynamic, flexible, and proactive
- High level in MS Excel, PowerPoint, and Word
- Experience in web analytics with tools such as Google Analytics will be an asset
- Knowledge of PPC programs and data optimization through paid media systems

What We're Looking For:
- Proficiency in English (B2 or more)
- Passion for SEM and digital performance marketing
- Analytical and organized vision of a project
- Ability to think analytically and identify and solve problems
- Attention to detail and ability to work under deadline models

Benefits:
- Flexible Benefits: Enjoy meal vouchers, health insurance, transportation, and more
- Growth Opportunities: Advance your career through local and global training programs



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