Performance Marketing Lead

hace 4 semanas


Barcelona, Barcelona, España Lastminute A tiempo completo

About the Role:

Lastminute is the European Travel Tech leader in Dynamic Holiday Packages. We operate a portfolio of well-known brands such as Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan.

Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience.

As a Performance Marketing Lead (SEM), you will work closely with the Head of SEM to plan, implement, and analyze different business strategies across brands and products with a strong focus on the SEM channel.

You will be responsible for developing customer acquisition strategies, monitoring sales and profitability, and delivering performance reports to the team and internal stakeholders.

Key Responsibilities:

  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking.
  • Deliver performance reports and insights to the team and internal stakeholders.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.

Qualifications:

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills in order to interpret and analyze data from multiple sources.
  • Very data-oriented, strong analytical and numeracy skills.
  • Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
  • Experience in managing large budgets for Paid Search campaigns.
  • Web analytics experience, e.g., Google Analytics, etc.
  • Good understanding of automated bidding (Google Ads, Search Ads360, etc).

About Lastminute:

Lastminute is a dynamic team in an inclusive-international environment. We offer a flexible start and end of the working day, a shorter working week (36h), and focus time for learning, development, and deep work on Friday mornings.

We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.



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