Marketing Strategist

hace 2 semanas


Barcelona, Barcelona, España Freightos (Tradeos, Ltd) A tiempo completo
Marketing Lead

Freightos (Tradeos, Ltd) is seeking a seasoned Marketing Lead to spearhead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to boost brand awareness, lead generation, and pipeline creation.

Key Responsibilities:
  • Plan, develop, and launch multi-channel organic campaigns to educate and convert prospects while retaining existing customers.
  • Collaborate with our Performance Marketing Lead to create and measure brand awareness and lead generation campaigns on Google Ads and LinkedIn.
  • Build a content marketing calendar and pipeline in collaboration with our Head of Research and a freelancer.
  • Create customer-focused content, such as newsletters, case studies, and webinars, working both independently and together with partners.
  • Support product and sales teams with GTM initiatives, including new feature launches, various product collateral, and battlecards.
  • Work with marketing operations on segmentation, reports, and email flows.
  • Enhance brand visibility and engagement through social posts on LinkedIn, industry events, and PR campaigns.
  • Measure and analyze the effectiveness of marketing campaigns, adjusting and optimizing strategies to best meet business needs and targets.
Requirements:
  • Full-stack marketer with 4+ years of experience, preferably in a B2B SaaS role.
  • Full proficiency in marketing and analytics tools (e.g. WordPress, GA4).
  • Experience in marketing automation is required (HubSpot preferred).


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