Community Marketing Strategist
hace 4 semanas
Job Title: Community Marketing Strategist
Job Summary:
We are seeking a highly skilled Community Marketing Strategist to join our team at Qustodio. As a Community Marketing Strategist, you will be responsible for developing and executing a comprehensive community marketing strategy that drives engagement and growth across our entire funnel (B2B, B2B2C, and B2C).
Key Responsibilities:
- Develop and execute a community marketing strategy that focuses on influencing and engaging with school user personas and educating, acquiring, and nurturing our end customer - parent user personas.
- Collaborate with B2B Sales and Customer Success stakeholders to collect feedback, understand regional needs, and create an actionable roadmap that identifies and addresses optimization opportunities.
- Collaborate with B2B marketing teams to ensure B2B products portfolio is optimally differentiated with our community offer.
- Plan and create content that ensures the correct tone of voice to enable Sales to convert new district customers to the community offering, support districts with communications to parents, and engage with parents maximizing Qustodio adoption and conversion to premium.
- Manage the annual calendar, identifying key events to coordinate B2B and B2B2C community marketing material.
- Lead brand awareness of community, identifying opportunities, creating, and leveraging success stories.
- Monitor channel activity and KPIs, analyze performance, identify areas of improvement, and recommend ways to increase impact.
- Report performance to management.
Requirements:
- Proven track record as a highly competent and commercially results-driven marketer, preferably in the K-12/edtech space in the US.
- Proven experience working with US and other English-speaking markets customer personas, with a strong understanding of cultural nuances, consumer behavior, and market trends in these regions.
- Ability to craft powerfully persuasive communications that resonate with diverse audiences and drive action.
- Brings fresh, innovative thinking to community marketing efforts, continuously identifying new ways to engage, inspire, and grow our audience.
- A strong and persuasive creative writer.
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