Crm Marketing Strategist

hace 2 días

Barcelona, Barcelona, España Kaplan Language Europe - Barcelona A tiempo completo
Crm Marketing Strategist

At Kaplan Language Europe - Barcelona, we are seeking a highly skilled Crm Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.

Key Responsibilities:
  • Develop and implement a CRM marketing strategy to improve customer acquisition, retention, and loyalty.
  • Segment and leverage the database for efficient and effective campaign targeting.
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
  • Analyse data and campaign results to draw insights and make data-driven decisions.
  • Develop reports and dashboards to track campaign performance.
  • Implement A/B or multivariate testing strategies to improve campaign performance.
  • Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.

Requirements:
  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
  • Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.
  • Strong understanding of CRM principles and strategies.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent communication and leadership skills.
  • Attention to detail and ability to multitask.

Desirable Skills:
  • Strategic business thinking and ability to drive transformation.
  • Analytical mindset.
  • Solid understanding of CRM technologies.
  • Strong working knowledge of GDPR best practices.

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