Crm Marketing Strategist
hace 2 días
At Kaplan Language Europe - Barcelona, we are seeking a highly skilled Crm Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.
Key Responsibilities:
- Develop and implement a CRM marketing strategy to improve customer acquisition, retention, and loyalty.
- Segment and leverage the database for efficient and effective campaign targeting.
- Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
- Analyse data and campaign results to draw insights and make data-driven decisions.
- Develop reports and dashboards to track campaign performance.
- Implement A/B or multivariate testing strategies to improve campaign performance.
- Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
Requirements:
- Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
- Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
- Experience managing stakeholders, finding business opportunities, and translating them to Marketing communications and projects.
- Strong understanding of CRM principles and strategies.
- Strong analytical skills with a goal-oriented attitude.
- Excellent communication and leadership skills.
- Attention to detail and ability to multitask.
Desirable Skills:
- Strategic business thinking and ability to drive transformation.
- Analytical mindset.
- Solid understanding of CRM technologies.
- Strong working knowledge of GDPR best practices.
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