Digital Marketing Strategist

hace 4 días


Barcelona, Barcelona, España Kaplan Language Europe - Barcelona A tiempo completo

Job Summary

Kaplan Language Europe - Barcelona is seeking a highly skilled Digital Marketing Strategist to lead our CRM efforts and drive customer engagement through the Salesforce Marketing Cloud platform.

About Us
Kaplan Language Europe - Barcelona is a dynamic and growing language travel company. We offer a unique opportunity for talented individuals to develop their skills in a fast-paced international environment.

Job Description

  • Develop and implement a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.
  • Segment and leverage the database for efficient and effective campaign targeting, as well as oversee all direct communications with customers through CRM.
  • Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns, and potentially other channels.
  • Use tools within Salesforce Marketing Cloud like Journey Builder and Audience Builder for customer engagement.
  • Analyse data and campaign results to draw insights and make data-driven decisions.
  • Develop reports and dashboards to track campaign performance.
  • Implement A/B or multivariate testing strategies to improve campaign performance.

Requirements
  • Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
  • Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
  • Strong analytical skills with a goal-oriented attitude.
  • Excellent communication and leadership skills.
  • Bachelor's degree in business, marketing, or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.

Salary Range: €60,000 - €80,000 per year

What We Offer
  • The opportunity to develop your skills in an international environment, in the exciting field of language travel.
  • Flexible working policy.
  • A young and dynamic work atmosphere.
  • An environment where corporate ethics and sustainable development matter.

About Our Team
We are a team of passionate professionals who share a commitment to excellence in education. Our colleagues come from diverse backgrounds, and we believe that our differences are what make us strong. We strive to create a workplace that is inclusive and respectful, and where everyone has the opportunity to grow and succeed.

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