Digital Marketing Strategist
hace 4 días
Job Summary
Kaplan Language Europe - Barcelona is seeking a highly skilled Digital Marketing Strategist to lead our CRM efforts and drive customer engagement through the Salesforce Marketing Cloud platform.
About Us
Kaplan Language Europe - Barcelona is a dynamic and growing language travel company. We offer a unique opportunity for talented individuals to develop their skills in a fast-paced international environment.
Job Description
- Develop and implement a comprehensive CRM marketing strategy to improve customer acquisition, retention, and loyalty.
- Segment and leverage the database for efficient and effective campaign targeting, as well as oversee all direct communications with customers through CRM.
- Create and manage marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns, and potentially other channels.
- Use tools within Salesforce Marketing Cloud like Journey Builder and Audience Builder for customer engagement.
- Analyse data and campaign results to draw insights and make data-driven decisions.
- Develop reports and dashboards to track campaign performance.
- Implement A/B or multivariate testing strategies to improve campaign performance.
Requirements
- Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
- Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
- Strong analytical skills with a goal-oriented attitude.
- Excellent communication and leadership skills.
- Bachelor's degree in business, marketing, or relevant field. Advanced degree or relevant certification (like Salesforce Marketing Cloud certification) is preferred.
Salary Range: €60,000 - €80,000 per year
What We Offer
- The opportunity to develop your skills in an international environment, in the exciting field of language travel.
- Flexible working policy.
- A young and dynamic work atmosphere.
- An environment where corporate ethics and sustainable development matter.
About Our Team
We are a team of passionate professionals who share a commitment to excellence in education. Our colleagues come from diverse backgrounds, and we believe that our differences are what make us strong. We strive to create a workplace that is inclusive and respectful, and where everyone has the opportunity to grow and succeed.
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