Crm Marketing Strategist
hace 3 semanas
Crm Marketing Strategist
At Kaplan Language Europe - Barcelona, we are seeking a highly skilled Crm Marketing Strategist to join our team. The ideal candidate will have a solid understanding of CRM principles and strategies, as well as experience with Salesforce Marketing Cloud.
Main Responsibilities:
- Develop and implement a comprehensive CRM Marketing strategy to improve customer acquisition, retention, and loyalty.
- Segment and leverage the database for efficient and effective campaign targeting.
- Oversee all direct communications with customers through CRM.
- Create and manage marketing campaigns within the Salesforce Marketing Cloud platform.
- Analyse data and campaign results to draw insights and make data-driven decisions.
- Develop reports and dashboards to track campaign performance.
- Implement A/B or multivariate testing strategies to improve campaign performance.
- Have strong project management skills to own the CRM Marketing area and roadmap.
- Work closely with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals.
Requirements:
- Previous solid experience in a CRM role, with experience with Salesforce Marketing Cloud preferred.
- Experience building end-to-end campaigns and data pipelines into Salesforce Marketing Cloud and building personalised journeys across multiple channels.
- Experience managing stakeholders, finding business opportunities, and translating them into marketing communications and projects.
- Strong analytical skills with a goal-oriented attitude.
- Excellent communication and leadership skills.
- Attention to detail and ability to multitask.
Preferred Qualifications:
- Advanced degree or relevant certification (like Salesforce Marketing Cloud certification).
- Strategic business thinking and ability to drive transformation.
- Solid understanding of CRM technologies.
- Strong working knowledge of GDPR (General Data Protection Regulation) best practices.
- Knowledge and experience using coding languages: SQL, HTML, AMPscript.
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