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Omega CRM is a leading provider of Customer Experience services, with over 20 years of experience in applying technology to marketing and delivering unique customer relationships. We are seeking a Campaign Strategist to ensure the proper alignment of Marketing Automation strategies.
Main Responsibilities:- Analyze and define customer segmentation and select personalized audiences for Email Marketing campaigns on our CRM platform.
- Coordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers.
- Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
- Utilize automation to provide constant communication with the customer through retention, upselling, cross-selling, and engagement, driving business profitability from our customer and subscriber base.
- Assist in building a strong CRM strategy in line with local and global priorities.
- Define new approaches to increase customer knowledge and assist users throughout the conversion funnel.
- Be able to measure and deeply analyze data to guide decisions and measure their impact on the business.
- Develop customer journey maps by analyzing touchpoints and maximizing purchase opportunities.
- Identify key and measurable metrics for these initiatives, with a growth hacker mindset and the ability to test and scale quickly.
- Experience in planning and executing Marketing Automation strategies with proven success cases.
- Experience with CRM platforms (Salesforce, Marketo, Eloqua, etc.).
- Being a creative yet flexible thinker with strong technical insight and the ability to garner cross-functional support in seeking holistic business solutions with enduring value.
- Proficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud, Adobe Campaign, Adobe Marketo, Eloqua.
- A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX.
- Advanced level of English. Proficiency in another language is a plus.
We offer a permanent contract.
