Digital Marketing Strategist

hace 3 días

Barcelona, Barcelona, España Dnv A tiempo completo
Job Title: Digital Marketing Strategist

About the Role:
As a Digital Marketing Strategist at GreenPowerMonitor (GPM), you will be responsible for driving impactful digital marketing strategies and campaigns to enhance brand visibility, engage target audiences, and deliver measurable results across all digital channels. Your focus will be on developing and executing targeted lead generation and nurturing strategies that attract, engage, and convert potential customers across digital channels.

Key Responsibilities:
• Develop and execute targeted lead generation and nurturing strategies that attract, engage, and convert potential customers across digital channels.
• Utilize drip campaigns, lead scoring, and personalized follow-ups to seamlessly guide prospects through the sales funnel and drive higher conversion rates.
• Maintain constant collaboration with stakeholders for the implementation and maintenance of the Lead Management Process on Salesforce.
• Plan, execute, and monitor emailing campaigns, including content creation, target group identification, re-targeting strategies, and product positioning ensuring consistency and effectiveness.
• Plan organic campaigns across LinkedIn, Google, and other channels.
• Collaborate with the Content Marketing Specialist to optimize website content for SEO and increase organic traffic and lead conversion.
• Manage the company's social media presence, ensuring consistent and relevant engagement across all channels.
• Monitor and report digital marketing performance through Google Analytics and Microsoft Power BI, optimizing insights strategies based on data insights.
• Work closely with sales, product, and other marketing team members to align lead generation efforts with overall business objectives and ensure a seamless lead handoff.

What We Offer:
• Great atmosphere of working together with professionals and some of the most engaged and knowledgeable people in the industry.
• Receive guidance from colleagues through coaching, mentoring, and participating in international networks.
• Advance your professional skills and technical expertise, through individual competence development plans and tailored training.
• Be part of a world-growing and renowned organization with origins dating back to 1864.
• Medical Scheme, Commuting Allowance, Life Insurance, Pension Plan, Kindergarten Allowance, and 40 hours per week with a flexible schedule.

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