Digital Marketing Strategist

hace 7 días


Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

 The Digital Marketing Strategist will be responsible for developing and executing comprehensive marketing campaigns across multiple channels. This involves creating campaign strategy, messaging, and concepts that align with the brand's customer personas. The ideal candidate will have experience in managing content and developing strategies across multiple marketing channels.

Key Responsibilities

 • Creating campaign strategy, messaging, and concepts that match the brand's customer personas
• Creating customer journey maps and outlining the content assets for each marketing campaign
• Managing content creation for developing the marketing funnel and supporting team projects
• Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution
• Elaborating and executing a content marketing strategy for a department, aligning it with the company's content strategy
• Auditing existing content and analyzing competitors' tactics to identify areas for improvement
• Monitoring key metrics and analyzing content performance
• Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms

Requirements

 • Experience in managing content and developing strategies across multiple marketing channels
• Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed
• Ability to manage and deliver several projects in parallel
• Excellent analytical skills and an ability to make data-driven decisions
• Significant SEO knowledge
• Excellent communication skills, both written and verbal
• Quick learner with excellent problem-solving skills
• Excellent writing and editorial skills

What We Offer

 At Semrush, we offer a dynamic work environment, flexible working hours, and competitive compensation. If you are a motivated and experienced Digital Marketing Strategist looking for a new challenge, please apply.



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