Growth Marketing Strategist

hace 1 mes


Barcelona, Barcelona, España Rentals United Ab A tiempo completo

Company Overview



At Rentals United Ab, we're on a mission to revolutionize the way properties are managed and marketed. As our Growth Marketing Strategist - Hubspot CRM Lead, you'll play a crucial role in driving demand generation and optimizing our CRM operations.

Salary: €80,000 - €100,000 per year



Job Description



As our Growth Marketing Strategist - Hubspot CRM Lead, you'll be responsible for leading the first Account Based Marketing (ABM) strategy in Rentals United Ab. This involves understanding positioning, priorities, and marketing strategies in each country, as well as deciding where, what, and how to target cold leads to convert them into Marketing Qualified Leads (MQLs).


  • You will lead the operational process for our CRM, Hubspot, focusing on automations, data extractions, and communications with contacts.
  • You will create reports and dashboards in Hubspot to help guide marketing decisions and ensure correct naming conventions are followed across the department.
  • You will work closely with the Business Intelligence team to enrich and implement an efficient outbound strategy.
  • You will have control over properties at contact, deal, and company levels to make the most out of Hubspot.
  • You will synch conversions and build target audiences in collaboration with Paid Media.
  • You will become a partner for Product Marketing and CS process automations, guiding their strategy but not executing it.


KPI's for your role:




  1. MQL generation from Email Source
  2. MQL generated from ABM strategy
  3. Ongoing optimization of email performance and calendarization of all communications


Required Skills and Qualifications



To succeed in this role, you'll need:


  • Experience in Growth Marketing and Hubspot CRM operations
  • Strong understanding of Demand Generation and Account Based Marketing strategies
  • Ability to analyze data and create actionable insights
  • Excellent communication and project management skills
  • Fluency in English


Benefits



As a member of our team, you can expect:


  • A competitive salary range of €80,000 - €100,000 per year
  • A dynamic and innovative work environment
  • Opportunities for professional growth and development
  • A generous benefits package


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