Conversion Rate Optimization Product Manager Lead
hace 22 horas
About Gartner Digital Markets: Empowering Growth through Technology and Services.
Gartner Digital Markets is a business unit within Gartner, dedicated to helping organizations accelerate growth by embracing the right technology and services. With over 100 million annual visitors across four buyer destinations - Capterra, GetApp, Software Advice, and UpCity - and 70 localized sites, we provide software and service providers with a platform to build their brand, capture demand, and understand their market.
We're the only destination driven by independent, objective research and verified customer reviews, connecting providers with in-market buyers to fuel growth across the full funnel. For candidates seeking a career step-up, Gartner Digital Markets offers the stability and resources of a large organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is at the forefront of innovation in an ever-transforming industry, providing an incredible opportunity for growth and learning throughout your career.
- A skilled Conversion Rate Optimization (CRO) Product Manager to lead CRO initiatives and drive the enhancement of our paid landing page experience through a structured test-and-learn approach.
In this crucial role, you will brainstorm, prioritize, define requirements, oversee development, launch tests, analyze outcomes, and make data-driven recommendations. As the vital link between marketing channels and our product/engineering/UX teams, you will spearhead our hypothesis-driven testing strategy.
Responsibilities:- Outline testing hypotheses and ideas.
- Coordinate with the Marketing and Product teams across SEO, SEM, Branding, and more to brainstorm and outline testing ideas.
- Manage the testing roadmap, developing a prioritized list for all testing ideas using a scoring-based system.
- Develop test requirements and mock-ups, working with our Marketing and Product teams to set testing goals, draft wireframes, and write tech requirements for easy communication and development.
- Own the tracking, management, and analysis for all performance marketing tests, leveraging industry-leading testing platforms to track, report, and manage all CRO testing.
- Report on testing results.
We offer a challenging and rewarding work environment where you can grow and learn throughout your career. With a proven track record of boosting conversion rates, improving user experience, and meeting monthly and quarterly performance targets, you will have the opportunity to make a significant impact on our business.
Estimated Salary:$120,000 - $180,000 per year, depending on location and experience.
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