Conversion Rate Optimization Product Manager Lead

hace 22 horas


Barcelona, Barcelona, España Gartner A tiempo completo

About Gartner Digital Markets: Empowering Growth through Technology and Services.
Gartner Digital Markets is a business unit within Gartner, dedicated to helping organizations accelerate growth by embracing the right technology and services. With over 100 million annual visitors across four buyer destinations - Capterra, GetApp, Software Advice, and UpCity - and 70 localized sites, we provide software and service providers with a platform to build their brand, capture demand, and understand their market.
We're the only destination driven by independent, objective research and verified customer reviews, connecting providers with in-market buyers to fuel growth across the full funnel. For candidates seeking a career step-up, Gartner Digital Markets offers the stability and resources of a large organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is at the forefront of innovation in an ever-transforming industry, providing an incredible opportunity for growth and learning throughout your career.

What We're Looking For:
  • A skilled Conversion Rate Optimization (CRO) Product Manager to lead CRO initiatives and drive the enhancement of our paid landing page experience through a structured test-and-learn approach.

In this crucial role, you will brainstorm, prioritize, define requirements, oversee development, launch tests, analyze outcomes, and make data-driven recommendations. As the vital link between marketing channels and our product/engineering/UX teams, you will spearhead our hypothesis-driven testing strategy.

Responsibilities:
  1. Outline testing hypotheses and ideas.
  2. Coordinate with the Marketing and Product teams across SEO, SEM, Branding, and more to brainstorm and outline testing ideas.
  3. Manage the testing roadmap, developing a prioritized list for all testing ideas using a scoring-based system.
  4. Develop test requirements and mock-ups, working with our Marketing and Product teams to set testing goals, draft wireframes, and write tech requirements for easy communication and development.
  5. Own the tracking, management, and analysis for all performance marketing tests, leveraging industry-leading testing platforms to track, report, and manage all CRO testing.
  6. Report on testing results.
Why You'll Want to Work Here:

We offer a challenging and rewarding work environment where you can grow and learn throughout your career. With a proven track record of boosting conversion rates, improving user experience, and meeting monthly and quarterly performance targets, you will have the opportunity to make a significant impact on our business.

Estimated Salary:

$120,000 - $180,000 per year, depending on location and experience.



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