Senior Conversion Rate Optimization Specialist

hace 19 horas

Barcelona, Barcelona, España Exoticca A tiempo completo

About Us
Exoticca is a pioneering online travel agency that has revolutionized the online travel market. We are a professional, dynamic, and multicultural team in rapid international growth, seeking talented professionals to help us create the best and most forward-thinking travel company of our generation.

About the Role
We are looking for a skilled UX/UI Designer with a specialization in CRO for checkout to optimize our checkout experiences across both mobile and desktop platforms. The ideal candidate will work closely with cross-functional teams, including product managers, developers, marketers, and data analysts, to identify opportunities, test hypotheses, and implement design solutions that drive measurable improvements.

Main Responsibilities
• Analyze website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing
• Optimize the conversion funnel and user journey by identifying areas for improvement and developing strategic solutions
• Simplify the buying journey to enhance conversions, focusing on UI/UX design that removes barriers and makes the shortest path for visitors/buyers to convert
• Provide actionable insights from test results and monitor website performance metrics such as bounce rate, time on page, and conversion rates
• Conduct user research, usability testing, and collaborate with product managers, developers, and stakeholders to implement design changes
• Develop wireframes, prototypes, and high-fidelity mockups aligned with user needs and business goals

Minimum Requirements
• Proven experience in conversion rate optimization or a similar role
• Experience with web analytics tools and A/B testing platforms
• Strong portfolio demonstrating successful conversion optimization campaigns and results
• Proficiency in Figma
• Solid understanding of user-centered design principles and usability best practices
• Excellent data analysis and reporting skills, with an analytical mindset to interpret data and drive design improvements
• Familiarity with web development and design principles

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