Digital Conversion Strategist
hace 7 días
About Exoticca
Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to creating life milestones. We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.
Job Description
We are seeking a highly skilled Digital Conversion Strategist to join our team. As a key member of our cross-functional team, you will play a critical role in optimizing our checkout experiences across both mobile and desktop platforms to maximize conversion rates and enhance user satisfaction. Your primary focus will be on analyzing website traffic and user behavior using tools like Google Analytics, heatmaps, and A/B testing.
Main Responsibilities:
- Analyze website traffic and user behavior to identify opportunities for improvement
- Optimize the conversion funnel and user journey by developing strategic solutions
- Simplify the buying journey to enhance conversions, focusing on UI/UX design that removes barriers
- Provide actionable insights from test results and monitor website performance metrics
- Conduct user research, usability testing, and collaborate with product managers, developers, and stakeholders to implement design changes
Requirements:
- Proven experience in conversion rate optimization or a similar role
- Experience with web analytics tools and A/B testing platforms
- Strong portfolio demonstrating successful conversion optimization campaigns and results
- Proficiency in Figma
- Solid understanding of user-centered design principles and usability best practices
- Excellent data analysis and reporting skills, with an analytical mindset to interpret data and drive design improvements
- Familiarity with web development and design principles
Benefits
As a valued member of our team, you can expect a competitive salary of $80,000 - $100,000 per year, depending on your level of experience and qualifications. Additionally, you will have the opportunity to work with a dynamic and multicultural team, contributing to the growth and success of Exoticca.
Location: Our team is based in [insert location], but we welcome applications from candidates who are willing to relocate or work remotely.
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