Digital Marketing Optimization Strategist
hace 5 días
About Gartner Digital Markets :
Gartner Digital Markets is a business unit within Gartner, driving innovation in the technology and services industry. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
We are the world's largest platform for finding software and services, with more than 100 million annual visitors across four buyer destinations: Capterra, GetApp, Software Advice, and UpCity, and 70 localized sites. This positions us uniquely to help software and service providers build their brand, capture demand, and understand their market.
As the only destination for software and services driven by independent, objective research and verified customer reviews, we connect providers with in-market buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds: the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.
Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
**Job Summary**: We are seeking an exceptional Conversion Rate Optimization (CRO) Product Manager to join our team that manages all paid marketing traffic for the Gartner Digital Markets (GDM) websites, including Capterra, Software Advice, GetApp and UpCity.
In this crucial role, you will lead CRO initiatives and drive the enhancement of our paid landing page experience through a structured test-and-learn approach.
Your responsibilities will include brainstorming, prioritizing, defining requirements, overseeing development, launching tests, analyzing outcomes, and making data-driven recommendations.
Serving as the vital link between marketing channels and our product/engineering/UX teams, you will spearhead our hypothesis-driven testing strategy.
The ideal candidate will possess a deep understanding of the conversion funnel, expertise in CRO best practices, and a proven track record of boosting conversion rates, improving user experience, and meeting monthly and quarterly performance targets.
What You Will Do:- Outline testing hypotheses and ideas
- Coordinate with the Marketing and Product teams across SEO, SEM, Branding, and more to brainstorm and outline testing ideas
- Manage the testing roadmap
- Develop test requirements and mock-ups
- Own the tracking, management, and analysis for all performance marketing tests
- Report on testing results
- Share and build on successes
What We Are Looking For:
- CRO expertise
- Project management and execution experience
- Significant experience with at least one of the major testing platforms such as Optimizely, Optimize 360, Adobe, or Visual Website Optimizer, along with familiarity with Google Ads, customer data platforms and marketing automation tools
- Top analytical skills with the ability to analyze large data sets and optimize the conversion funnel
- Proficiency in Google Analytics 4 (GA4) is essential, along with familiarity with other analytics platforms such as Hotjar or FullStory
- Fundamental understanding of frequentist and Bayesian statistical models
- Understanding of advertising technology (i.e. cookies, first party vs third party data, conversion pixels, audiences, etc.)
- Perspective on the future of privacy and how it will impact CRO
- Ownership and strategist traits
- Thirst for overachieving
- Risk taking mindset
About Us:
Gartner Digital Markets is a collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you. A hybrid work environment enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.
We offer competitive compensation and a comprehensive benefits package, including private medical and dental care, life and disability insurance, public transport subsidy, ticket restaurant card, childcare vouchers, incentiv fit reimbursement, pension scheme, tuition reimbursement, employee stock purchase plan, employee assistance program, Gartner gives charity match, and relocation assistance.
Salary Range: $120,000 - $150,000 per year, depending on experience
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