Head of Consumer Insights and Analytics

hace 6 días

Barcelona, Barcelona, España Nestlé Sa A tiempo completo
About the Role

We are seeking a highly skilled and experienced professional to join our team as the Head of Consumer Insights and Analytics. This is a key role that will be responsible for delivering data-driven consumer centricity and maximizing the use and value derived from high-quality data and superior insights.

Key Responsibilities
  • Building a strong community of Consumer Insights and Analytics professionals and fostering a collaborative culture.
  • Setting up the Consumer Insights and Analytics functional strategy, including securing the value and reputation of the function within the broader organization.
  • Implementing cross-category tools, technologies, and operational plans to maximize the team's effectiveness.
  • Setting minimum standards across the zone, including data and measurement frameworks, guidelines, ways of working, and governance.
  • Securing the implementation and/or use of leading-edge practices across the zone, putting consumer centricity at the heart of decision-making.
  • Working with the Marketing Campus on a tailored program to continuously develop professional skills with the team.
  • Securing cross-category collaboration on topics, trends, and key topics to Nestlé when appropriate.
What We Offer
  • A competitive salary and comprehensive social benefits package.
  • A hybrid working environment with flexible working schemes.
  • Ongoing training and career opportunities.
  • A state-of-the-art campus with amenities such as a medical center, canteen, and areas for networking and relaxation.
  • Recreation activities such as yoga and Zumba.
  • A wide range of volunteering activities.
Requirements
  • A background in Statistics, Mathematics, Economics, or a similar field.
  • A Master's degree in Marketing or a related field is desirable.
  • At least 12 years of experience in Marketing Research and Consumer Insights, Data Governance, Marketing Analytics, ML/AI, or a similar field.
  • Strong experience in change management, including leading, coaching, and developing teams.
  • Excellent communication skills and experience presenting to high-level stakeholders.
  • Great stakeholder management skills, including cross-functional and cross-cultural experience.

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