Head of Consumer Insights and Analytics

hace 1 semana

Barcelona, Barcelona, España Nestlé Sa A tiempo completo
About the Role

We are seeking a highly skilled and experienced Head of Consumer Insights and Analytics to join our team at Nestlé Sa. As a key member of our organization, you will be responsible for delivering data-driven consumer centricity and maximizing the value derived from high-quality data and superior insights.

Key Responsibilities
  • Building a strong community of consumer insights and analytics professionals and fostering a collaborative culture.
  • Developing and implementing a functional strategy for consumer insights and analytics, including securing the value and reputation of the function within the broader organization.
  • Implementing cross-category tools, technologies, and operational plans to maximize the team's effectiveness.
  • Setting minimum standards across the organization, including data and measurement frameworks, guidelines, ways of working, and governance.
  • Securing the implementation and/or use of leading-edge practices across the organization, putting consumer centricity at the heart of decision-making.
  • Working with the marketing team to develop professional skills and continuously improve the team's performance.
  • Securing cross-category collaboration on topics, trends, and key topics to Nestlé Sa when appropriate.
Requirements
  • Background in statistics, mathematics, economics, or a similar field.
  • Desirable Master's degree in marketing or studies related to consumer behavior.
  • 12+ years of experience in marketing research and consumer insights, data governance, marketing analytics, ML/AI, or similar.
  • Strong experience in change management, including leading, coaching, and developing teams.
  • Excellent communication skills and demonstrated experience presenting to high-level stakeholders.
  • Great stakeholder management, at all levels, cross-functional, and cross-cultural.
About Nestlé Sa

Nestlé Sa is the largest food and beverage company, with 308,000 employees driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for our future. With more than CHF 91.4 billion in sales in 2018, we have an expansive presence with 413 factories in over 85 countries.

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