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Head of Consumer Insights and Analytics

hace 2 meses

Barcelona, Barcelona, España Nestlé Sa A tiempo completo
About the Role

**Head of Consumer and Marketplace Insights and Analytics**

We are seeking a highly skilled and experienced professional to lead our Consumer and Marketplace Insights and Analytics team in Zone Europe. As a key member of our organization, you will be responsible for delivering data-driven consumer centricity and maximizing the value derived from high-quality data and superior insights.

Key Responsibilities
  • **Build and Foster a Strong Community**: Develop and maintain a collaborative culture within the CMIA community, promoting knowledge sharing and best practices.
  • **Establish Functional Strategy**: Set up the CMIA functional strategy, ensuring the value and reputation of CMIA within the broader organization.
  • **Implement Cross-Category Tools and Technologies**: Implement cross-category tools, technologies, and operational plans to maximize the team's effectiveness.
  • **Set Minimum Standards**: Establish minimum standards across Z-EUR, including data and measurement frameworks, guidelines, ways of working, and governance.
  • **Secure Leading-Edge Practices**: Implement leading-edge practices across the zone, putting consumer centricity at the heart of decision-making.
  • **Develop Professional Skills**: Work with the Marketing Campus to develop a tailored program for continuous professional skill development.
  • **Secure Cross-Category Collaboration**: Secure cross-category collaboration on topics, trends, and key topics to Nestlé when appropriate.
What We Offer
  • **Competitive Salary and Benefits**: We offer a competitive salary and comprehensive social benefits package, including a competitive pension plan and flexible remuneration.
  • **Personal and Professional Growth**: We provide ongoing training and career opportunities, reflecting our conviction that people are our most important asset.
  • **Hybrid Working Environment**: We offer a hybrid working environment with flexible working schemes and a state-of-the-art campus.
  • **Recreation Activities**: We provide recreation activities, such as yoga and Zumba, and a wide range of volunteering activities.
Requirements
  • **Background in Statistics, Mathematics, Economics, or Similar**: A background in statistics, mathematics, economics, or a similar field is required.
  • **Master's Degree in Marketing or Related Field**: A Master's degree in marketing or a related field is desirable.
  • **12+ Years' Experience in Marketing Research and Consumer Insights**: 12+ years of experience in marketing research and consumer insights, data governance, marketing analytics, ML/AI, or similar is required.
  • **Strong Experience in Change Management**: Strong experience in change management, including leading, coaching, and developing teams, is required.
  • **Excellent Communication Skills**: Excellent communication skills and demonstrated experience in presenting to high-level stakeholders is required.
  • **Great Stakeholder Management**: Great stakeholder management, at all levels, cross-functional, and cross-cultural, is required.