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Head of Consumer Insights and Analytics

hace 2 meses


Barcelona, Barcelona, España Nestlé SA A tiempo completo
About the Role

We are seeking a highly skilled and experienced professional to lead our Consumer and Marketplace Insights team in Zone Europe. As Head of Consumer Insights and Analytics, you will be responsible for delivering data-driven consumer centricity and maximizing the value derived from high-quality data and superior insights.

Key Responsibilities
  • Build and lead a strong community of Consumer Insights professionals and foster a collaborative culture.
  • Develop and implement the Consumer Insights functional strategy, including securing the value and reputation of Consumer Insights within the broader organization.
  • Implement cross-category tools, technologies, and operational plans to maximize team effectiveness.
  • Establish minimum standards across Zone Europe, including data and measurement frameworks, guidelines, ways of working, and governance.
  • Secure implementation and/or use of leading-edge practices across the zone, putting consumer centricity at the heart of decision-making.
  • Collaborate with the Marketing Campus to develop professional skills with the team.
  • Secure cross-category collaboration on topics, trends, and key topics to Nestlé when appropriate.
What We Offer
  • A competitive salary and comprehensive social benefits package.
  • Personal and professional growth through ongoing training and career opportunities.
  • A hybrid working environment with flexible working schemes.
  • Recreation activities and a wide range of volunteering opportunities.
  • A background in Statistics, Mathematics, Economics, or similar.
  • Desirable Master's degree in Marketing or related field.
  • 12+ years' experience in Marketing Research and Consumer Insights, Data Governance, Marketing Analytics, ML/AI, or similar.
  • Strong experience in change management, including leading, coaching, and developing teams.
  • Solid experience working with a broad spectrum of data types.
  • Excellent communication skills and demonstrated experience presenting to high-level stakeholders.
  • Great stakeholder management, at all levels, cross-functional, and cross-cultural.
Bonus Points If You:
  • Experience in Brand Management is desirable.
  • Other European language would be a plus.
  • Ability to work with remote and offshore teams.