ATL Specialist

hace 7 días


Madrid Centro, Madrid, España BYD EUROPE A tiempo completo
About the Role

We are seeking a highly skilled ATL Specialist to lead the planning and delivery of Above the Line campaigns for BYD Europe. As a key member of our marketing team, you will be responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results.

Key Responsibilities
  1. Plan and implement ATL campaigns for BYD Europe, including TV, Radio, and OOH media.
  2. Optimize and report on campaign performance, sharing results with the wider team.
  3. Collaborate with the creative team to ensure best practice creative is used.
  4. Assist with quarterly and annual planning of marketing budgets.
Key Performance Indicators
  1. Web traffic and leads driven by media campaigns.
  2. Increasing performance of ATL paid media campaigns.
  3. Improving brand awareness and image of BYD in Europe.
  4. Increasing sales of BYD vehicles in Europe.
Requirements
  1. University Degree in Marketing, Sales, or commercial disciplines.
  2. Effective and fluent communicator in English and Spanish.
  3. Excellent Microsoft Office skills.
  4. 5 years' experience in buying ATL media campaigns.
  5. Understanding of media market and key media owners.
  6. Knowledge of current ATL landscape and contacts within TV, OOH, and Radio industry.
  7. Customer-oriented mindset.
  8. Excellent communications and interpersonal skills.
  9. Able to prioritize and work proactively with efficient time management skills.
  10. Resilient and open-minded.
  11. Results-oriented.
  12. Ability to work to deadlines, hands-on approach, motivated to get results.
What We Offer
  1. Performance and experience-based competitive remuneration.
  2. Department & company-wide teambuilding events.
  3. An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.



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