Marketing Strategist

hace 2 días

Madrid, Madrid, España Byd Europe A tiempo completo
About the Role

We are seeking a highly skilled Marketing Strategist to lead the planning and delivery of Above the Line (ATL) campaigns for BYD Spain. As an ATL Specialist, you will be responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results.

Key Responsibilities
  • Plan and implement ATL plans and campaigns for Spain marketing team
  • Optimise and report on all campaigns, sharing results with the wider team
  • Work with the creative team to ensure best practice creative is used
  • Assist with quarterly and annual planning of marketing budgets
Key Results
  • Web traffic and leads driven by media campaigns
  • Increasing performance of ATL Paid media campaigns
  • Improving brand awareness and image of BYD in Spain
  • Increasing sales of BYD vehicles in Spain
About You

We are looking for a highly motivated and experienced Marketing Strategist with a strong background in buying ATL media campaigns. You will have a university degree in Marketing, Sales, or commercial disciplines and excellent Microsoft office skills. You will also have a proven track record of delivering results-driven marketing campaigns and a deep understanding of the media market and key media owners.

What We Offer
  • Performance and experience-based competitive remuneration
  • Department & company-wide teambuilding events
  • An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy

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