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Digital Marketing Strategist
hace 2 meses
**Job Summary:**
We are seeking a highly skilled Digital Marketing Strategist to join our team at LRQA. As a key member of our EiQ marketing team, you will be responsible for developing and implementing a cross-channel digital marketing strategy to build brand awareness, generate leads, and analyze and optimize the marketing & sales funnel.
Key Responsibilities:
- Developing and implementing a cross-channel digital marketing strategy for EiQ.
- Creating a market-leading search strategy, including paid and organic.
- Developing an independent social presence for EiQ, using paid tactics to build our audience.
- Creating and maintaining marketing contact databases and audiences for EiQ; developing and implementing automation and retargeting tactics.
- Working in collaboration with the group digital marketing community to own and enhance the MarTech setup for EiQ; proactively proposing new technologies to optimize the setup.
- Analyzing end-to-end marketing performance, from awareness through to revenue; surfacing insights and implementing tactics to optimize the funnel.
- Reporting to EiQ and commercial management teams on marketing performance.
- Managing the paid search budget for EiQ.
- Analyzing user experience on the EiQ platform and providing feedback to the product team on issues and proposed solutions.
- Optimizing workflows and reporting in CRM together with commercial and customer success teams.
Requirements:
- 5-10 years of digital marketing expertise.
- Broad experience in marketing technology, particularly Google (Analytics, Ads, Looker Studio), paid social, SEO/SEM, user experience tools (e.g., HotJar), automation (e.g., Pardot), CRM (e.g., SalesForce or Microsoft Dynamics).
- Ability to independently operate paid advertising campaigns.
- Good communication skills in English and local language. (Other languages will be a plus).
- Occasional international travel.
