ATL Campaign Specialist – TV, Radio, and Outdoor Advertising

hace 2 semanas

Madrid, Madrid, España BYD Europe A tiempo completo
About the Role

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Key Objectives and Responsibilities
  • Plan and implement Above the Line (ATL) media campaigns for Spain, including TV, Radio, and Outdoor Advertising.
  • Optimize and report on all campaigns, sharing results with the wider team.
  • Work with the creative team to ensure best practice creative is used.
  • Assist with quarterly and annual planning of marketing budgets.
Key Results
  • Web traffic and leads driven by media campaigns.
  • Increasing performance of ATL Paid media campaigns.
  • Improving brand awareness and image of BYD in Spain.
  • Increasing sales of BYD vehicles in Spain.
The Ideal Candidate

This role will be focused on leading the planning and delivery of Above the Line campaigns for BYD Spain. The ATL specialist will deliver on strategy, planning, and delivery of TV, Radio, and OOH campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations, and identifying innovation opportunities.

Requirements
  1. University Degree in Marketing, Sales, or commercial disciplines.
  2. Effective and fluent communicator in English and Spanish.
  3. Excellent Microsoft office skills.
  4. 5 years' experience in buying ATL media campaigns.
  5. Understanding of the media market and key media owners.
  6. Knowledge of the current ATL landscape and contacts within the TV, OOH, and Radio industry.
  7. Customer-oriented mindset.
  8. Excellent communications and interpersonal skills.
  9. Able to prioritize and work proactively with efficient time management skills.
  10. Resilient and open-minded.
  11. Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
  12. Connected with our Mission and a more sustainable Future.
What We Offer
  • Performance and experience-based competitive remuneration.
  • Department & company-wide team-building events.
  • An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

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