Senior Marketing Strategist

hace 2 semanas

Madrid, Madrid, España Byd Europe A tiempo completo

About the Department:
The Marketing Department within Byd Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results in the European market.

Key Objectives and Responsibilities:
• Plan and implement Above the Line (ATL) plans and campaigns for the Spain marketing team.
• Optimize and report on all campaigns, sharing results with the wider team.
• Work with the creative team to ensure best practice creative is used.
• Assist with quarterly and annual planning of marketing budgets.

Key Results:
• Increase web traffic and leads driven by media campaigns.
• Improve the performance of ATL Paid media campaigns.
• Enhance brand awareness and image of Byd Europe in Spain.
• Increase sales of Byd vehicles in Spain.

The Person:
This role will be focused on leading the planning and delivery of ATL campaigns for Byd Europe Spain.

Requirements:
• University Degree in Marketing, Sales, or commercial disciplines.
• Effective and fluent communicator in English and Spanish.
• Excellent Microsoft office skills.
• 5 years' experience in buying ATL media campaigns.
• Understanding of the media market and key media owners.
• Knowledge of the current ATL landscape and contacts within the TV, OOH, and Radio industry.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Ability to prioritize and work proactively with efficient time management skills.
• Resilient and open-minded.
• Results-oriented.
• Ability to work to deadlines, hands-on approach, motivated to get results.

What We Offer:
• Performance and experience-based competitive remuneration.
• Department and company-wide team-building events.
• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.
• Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air.

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