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Marketing Strategist

hace 2 meses

Madrid Centro, Madrid, España BYD EUROPE A tiempo completo

About the Department: The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results in the European market.

Key Objectives and Responsibilities:

  1. Plan and implement Above the Line (ATL) plans and campaigns for the European marketing team.
  2. Optimize and report on all campaigns, sharing results with the wider team.
  3. Collaborate with the creative team to ensure best practice creative is used.
  4. Assist with quarterly and annual planning of marketing budgets.

Key Results:

  1. Web traffic and leads driven by media campaigns.
  2. Increasing performance of ATL Paid media campaigns.
  3. Improving brand awareness and image of BYD in Europe.
  4. Increasing sales of BYD vehicles in Europe.

The Role: This position will be focused on leading the planning and delivery of Above the Line campaigns for BYD Europe. The ATL specialist will deliver on strategy, planning, and delivery of TV, Radio, and Out-of-Home (OOH) campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations, and identifying innovation opportunities. The paid media team is responsible for both Brand, Performance, and Tactical campaigns.

Your Profile:

  1. University Degree in Marketing, Sales, or commercial disciplines.
  2. Effective and fluent communicator in English and Spanish.
  3. Excellent Microsoft Office skills.
  4. 5 years' experience in buying ATL media campaigns.
  5. Understanding of media market and key media owners.
  6. Knowledge of current ATL landscape and contacts within TV, OOH, and Radio industry.
  7. Customer-oriented mindset.
  8. Excellent communications and interpersonal skills.
  9. Able to prioritize and work proactively with efficient time management skills.
  10. Resilient and open-minded.
  11. Results-oriented.
  12. Ability to work to deadlines, hands-on approach, motivated to get results.

We Offer:

  1. Performance and experience-based competitive remuneration.
  2. Department & company-wide teambuilding events.
  3. An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.