Brand Manager Consumer Health
hace 5 días
Job Title: Brand Manager Consumer Health
Company: Reconocida empresa
Location: Spain
Job Type: Full-time
Job Category: Marketing & Sales
Job SummaryWe are seeking a highly skilled Brand Manager Consumer Health to join our team. The successful candidate will be responsible for developing and executing a comprehensive brand strategy to drive growth and market share for our consumer health products.
Key Responsibilities- Brand Strategy: Develop and implement a short and long-term brand strategy for our consumer health products, in collaboration with the Category Team Lead.
- Brand Year Plan & Budget Planning: Develop and recommend the yearly brand review process, budget planning, and submission, and translate the plan into an activity set, optimizing allocated financial resources.
- Market Research: Analyze market research on a regular basis, execute consumer research, and report regularly on market developments to achieve in-depth know-how about the brand, competition, and consumer.
- Marketing Communication Activity Set: Initiate and drive the priority process for 'Above the line' (TVC, digital, print), 'Below the line' and HCP communication for our consumer health products, in line with the brand year plan and BCC principles.
- Media Planning: Initiate, formulate, and recommend the most effective media exposure at optimal conditions, in line with the brand year plan, company guidelines, and campaign objectives.
- Product Development: Initiate, investigate, recommend opportunities for NPD, monitor the process, and launch products to maintain competitiveness and capture new growth opportunities.
- Customer Marketing: Support the development of brand activities at customer level in close co-operation with trade marketing, sales management, achieving visibility and off-take objectives.
- University graduate
- Fluent in Spanish & English required both written and spoken.
- Previous 2+ years in a field or Marketing position (preferred 3-5 yrs).
- Preferable experience within FMCG or OTC market.
- Computer MS Office proficiency.
- Deep experience in digital first end-to-end & integrated brand communication development process.
- Strong experience with full-funnel (integrated offline & online) campaign development, deployment, and optimization across paid, owned, and earned channels (incl. eCom).
- Good experience with leveraging Web analytics tools (e.g., Adobe Analytics, Google Analytics) for campaign development and deployment.
- Experience with leveraging data visualization tools (e.g., Tableau, MS PowerBI etc.) for analysis & reporting.
- Strong experience with financial budget planning and management.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
How to Apply
Please submit your application, including your resume and cover letter, to [insert contact information].
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